HP graphics industry users are encouraged to register for the ninth annual Dscoop conference, Break the Mold, to be held March 6-8, 2014 in Orlando, FL, USA. 

Scott Stratten, president of UnMarketing, is set to deliver a keynote address at the event. An expert in viral, social and authentic marketing, Stratten is one of the top influencers on Twitter and will teach attendees how to position themselves as experts in front of customers and target markets. New this year, education sessions will be structured around attendees’ roles and business functions within their organizations, including Business Owner/Management; Sales & Marketing; Creative & Pre-Press; Operations; and Technical.

“The Break the Mold theme is really about leveraging the strength and expertise within our own community and sharing success stories with one another,” says Gary Garner, CEO of GLS Companies and Dscoop9 Chairman. “We’re looking forward to connecting everyone with the latest innovations and technical expertise to drive their business strategy and share ‘out of the box’ solutions.”

As a part of Dscoop’s Global Listening Initiative, the conference will also showcase how Dscoop members are differentiating their businesses to stay competitive in an industry that is constantly evolving.

“The annual Dscoop conference is one of the most valuable forums for our graphics industry customers to come together, share best practices and learn about the latest offerings that will help drive growth in their businesses,” says Jan Riecher, vice president and general manager, Americas Graphics Solutions Business, HP. “We are thrilled to continue supporting such an enthusiastic community of HP users and work together to spur continual growth in digital printing.”

Registration for Break the Mold is now open. Any partners interested in becoming a Dscoop year-round or Dscoop9 partner can contact Rebecca Baker at [email protected].